Did you know that, despite the majority of people wanting to onboard digitally, around half of those that begin the on-boarding process online quit before completion?
Our research has found that there are numerous reasons for such abandonment – from being put off by the length of the application process, to the need to send personal documentation in the post. And, due to growing concerns over personal security, it makes sense that people are increasingly unwilling to hand over sensitive information.
However, the answer to this issue could well lie in the adoption and subsequent utilisation of advanced technology, such as eIDs. Not only can this speed up the on-boarding process, which will inevitably enhance the customer experience, but it can also afford customers additional levels of confidence.
Watch this short video to see the next level of digital on-boarding in action:
And the end result? Fewer people abandoning the on-boarding process, and more new customers acquired. Digital on-boarding is the future.
We interviewed 3500 European consumers about signing up for new bank accounts, credit cards, and insurance policies. 40% give up. Want to know why? Download our latest Battle to On-Board 3 report.
Digital Marketing Director at Signicat
August 19 2019