# The challenge
If has around 3,8 million corporate and consumer customers in Nordic countries and Baltics and is one of the biggest insurance companies in the region. If handles over 1,4 million claims annually, where the success of If’s cross-border activities is based on the continuous innovation of its operations. With the increasing consumer and compliance demands, If has had to invest heavily in digital customer journeys and more secure channels to authenticate customers.
"Year 2020 was a turning point for us where the use of electronic customer channels grew significantly in all customer segments. This made the importance of being able to engage with our customer digitally even more vital for our business” states Mihails Galuška, Identity and Access Management Global Product Manager from If Insurance.
# The solution
Signicat has been a trust service provider for If Insurance for over 10 years in Finland, Sweden, Norway, and Denmark where Signicat has supplied if with secure customer authentication solutions. As a result, If needed a trusted partner to enter the Baltic markets using secure authentication solutions across the region. With Sigicat’s cross-border customer authentication capabilities across Europe, If expanded the cooperation with Signicat to include authentication solutions in the markets of Estonia, Lithuania, and Latvia.
# The results
“Signicat has been our trust service provider since 2009 and it was a natural choice for us to choose Signicat’s solution for the Baltics since the reliability and coverage of services are important for us and our customers” states Mihails Galuška. “Since using Signicat’s authentication services in the Nordics, we have increased our customer engagement and satisfaction score” Galuška continues. “We also have millions of digital touchpoints, which enables us to gain better data and insights into our customers’ needs.”
One of the key advantages of Signicat’s technology is, unlike its competitors, its internationally scalable, secure, single solution. Signicat’s platform provides a broad coverage of digital identity and electronic signing services across Europe, adhering to strict regulatory requirements. The use of digital identities for secure customer logins supports businesses such as If to manage risk, reduce fraud, and build trust with customers online.
With Signicat’s geographic coverage and rapid expansion ambitions, businesses have an accelerated time to market where they can acquire customers faster than ever before. In addition, customers can get access to a business’ products and services through secure and user-friendly channels.
"Over the last years Signicat has invested in expanding geographical coverage in services and If is a great example of a customer to which we provide authentication in several countries with a single contract” says Asger Hattel, CEO of Signicat. “We are grateful that our long-standing cooperation with If will now expands to the Baltic countries.”