Experience means that expectations shift. As mobile apps have changed, people no longer accept poor user experiences, and developers must react. This is understood in, for example, online gaming, where a poor experience means that gamers might simply move to one of the hundreds of other games available.
What about—and apologies to any gamers reading—more important apps? Those that link us to health providers, allow us to order medication, see our records, or even just record our daily activity surely don’t have to meet quite those standards? Johan Sörmling, our Head of Mobile Identity, writes in Top Business Tech, that every app is in competition with every other app, no matter how “important”—and no app can consider itself above these concerns.